DEI consultant, public speaker, and author Lily Zheng advises companies on new policies and protocols to achieve a more inclusive environment.
Digital Inclusion Articles
Thomas Frantz, Senior Manager of Accessibility Partnerships and PR at Salesforce, and Sebastiaan de Man, Principal SE Service Cloud EMEA at Salesforce, discuss their experiences working with ADHD.
Alt text makes it possible for people who are blind or visually impaired to experience web-based images. If a user cannot understand and interact with a website’s visuals, they are denied the same experience as others.
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Beyond the obvious ethical reasons, there are solid digital marketing reasons why accessibility should be a top priority. Following accessibility guidelines can have a positive impact on search engine optimization and your organic search channel.